SEO stands for search engine optimization, this is a digital marketing strategy that emphases on bringing presence to your website on searches engines such as Google, BING or Yahoo. At First Page Digital Solutions we understand how SEO works, we use different tactics to increase your visibility and how you rank in search results.
According to Google, it receives over 63,000 searches per second on any given day. That's the average figure of how many people use Google a day, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day.
Orthopedic Marketing Experts
It is the mission of First Page Digital Solution to get you the visibility when these searches are made in your area (s), depending if you have more than one location, when someone is looking for an orthopedic surgeon. It needs to be your brand, your website that stands out.
People have more choices today than ever before when it Comes to selecting a healthcare provider. The Internet has forever changed and will continue to change on how patients chose their healthcare providers. K-R-C Research - reveals that 81% of Americans are searching for health-related information online, and 1 out of 5 are active weekly. Other information being looked online are patient reviews and is empowering many to evaluate a list of physicians before finally selecting one.
How We Can Help Your Practice Grow
We create unique keywords usually between three-to-five words long, like small phrases that a person might search for to find a specific medical provider. For example, let’s say you are an orthopedic surgeon that only specialize in shoulder and elbows. We would then create special keywords that will match the words people are typing into the search box and the words we’ve incorporated into your site’s content and SEO settings; it means your listing is more likely to appear.
Therefore, at First Page Digital Solutions we research, create, evaluate all your content in connection to user intent. This information needs to be valuable, educational and relevant; we are focused specifically to your targeted audience. Once we figure out the golden phrases that are most searched, our job is to spread them throughout your content and website SEO settings and let Google know that your webpage has the answer most people search for in your field.
Search engines appreciate and will reward your site for having great content. For example, all content online is sustainable; articles, blog posts don't ever disappear. However, when we talk about content being evergreen, we mean that evergreen content is content that continues to be relevant long past its publication, so traffic grows over time. With so much competition, your practice needs an experienced marketing team to help you reach your goals.
Orthopedic Web Design & Marketing Experts
SEO is defiantly an investment to your company and brand when done correctly. We can help your practice grow steadily in this ever-changing market and can generate good ROI for you. We can help your website rank higher in search engines, which in turn helps bring more qualified potential patients to your site and eventually increases conversion rates. However, this is a long-term strategy that could take months, especially if your business is in a competitive market. Diversifying and refining SEO techniques is key to getting more leads however, the goal is to bring organic traffic / visitors to your website and letting SEO work for you.
On October 25, 2019, Google Search announced that they had started applying BERT models for English language search queries within the US. On December 9, 2019, with over 70 languages. (BERT) is a neural network-based technique for natural language processing (NLP). Google created (BERT) to better understand natural language by processing words in relation to all other words in a sentence. Google considers the full context of a word and improve understanding the intent behind a search. To fully utilize the power of BERT we need to write outstanding content that matches users’ search intent.