As the age of technology and information continues to expand, people are bombarded with useful and useless information. Hence, SEO has established itself to be of more importance than ever. But what is SEO?
One definition is the process of optimizing or improving the function of a website along with all its content so that it will appear in a prominent position in the organic results of search engines. SEO requires a good understanding of how search engines work, what, why and how people search. With internet speeds and mobile devices adapting to the changes, people want fast and easy accessibility to the internet and its content, it seems that instant gratification is not fast enough, there is not much patience, they want and expect a fast and seamless experience And if you’re medical practice is not ranking at the top of the Google search, you have little chance of getting organic traffic to your website. If your content does not resonate with users, they will go somewhere else to find content that does meet their needs.
Dedicated For Health Professionals
According to Google, it receives over 63,000 searches per second on any given day. That's the average figure of how many people use Google a day, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day.
At First Page Digital Solution, our mission is to make your website visible when these searches are made in your area (s), depending if you have more than one location, when someone is looking for your particular medical practice. It needs to be your brand, your website that stands out.
K-R-C Research - reveals that 81% of Americans are searching for health-related information online, and 1 out of 5 are active weekly, and more people online are now paying attention to patient reviews, evaluating a list of physicians before finally selecting one. When done correctly SEO becomes an investment to your company and brand and it will generate a good return by creating growth to your practice in this ever-changing digital market. We help your website rank higher in search engines, which in turn helps bring more qualified leads, and increase higher conversion rates. However, this is a long-term strategy that could take months and how long it takes depends if your business is in a competitive market.
Metrics To Track Your Progress
Refining SEO techniques is unique to every practice, we do all the work to get your practice more leads and bring organic traffic to your website.
We make this work for you because we research and create unique keywords usually between three-to-five words long, similar to small phrases that someone might search for to find a specific doctor. For example, if you are cosmetic surgeon, dentist, or chiropractor; we would create special keywords that will match the words people are typing into the search box most frequent and the words we’ve incorporated into your website’s content and SEO settings; it means your listing is more likely to appear.
Secure and Reliable
Other features that make your website reliable and trustworthy is being ADA compliant. The Americans with Disabilities Act (ADA) enacted in 1990, prohibits discrimination based on disability. This applies to websites. We can make your website ADA compliant. Never miss an opportunity on a potential lead.
Search Engine Optimization For Health Professionals
We pay special attention when evaluating all content in connection to user intent for your particular medical field. We make the information valuable, educational and relevant; we focus specifically to your targeted audience. Once we figure out the recipe sort of speak, of phrases that are most searched by people looking for your particular practice, we then use this information throughout the content and website SEO settings and inform Google that your webpage has the answers most people search for in your medical field.
Search engines appreciate and will reward your site for having great content. And since all content online like articles, blog posts don't ever disappear, it will continue to help your SEO content. With so much competition continuing to grow, your practice needs an experienced medical marketing team to help you reach your goals.