Managed PPC For Cosmetic Medicine Clinics

PPC stands for pay-per-click and is a type of internet marketing in which you pay a fee each time someone clicks on your ads. This type of advertising is popular because it is the fastest way of getting results.  Advertising with PPC allows you to get your medical practice and services out there to the masses using the Google's AdWords platform and these Ads is used by any type of business big and small.

This type of marketing is intricate, and it requires careful planning. If you are not using a medical marketing company with the expertise, then you may just be burning your advertising budget without getting results.  PPC offers other benefits, like increasing brand recognition and visibility.  Even when people don't go directly to your ad, they see it because it's above the organic search results, just another way to promote and expose your medical practice to potential patients.

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Effective PPC Marketing

What is an effective digital marketing campaign, and how can you reach the right potential people?  Well one would need to reach their targeted audience, be informative, educational about the cosmetic services and even products. It needs to be persuasive, remind potential patients about your medical practice however, the marketing must work hand in hand with other advertising tools and business elements to be successful and it needs to have the following; your ads need to be relevant, create several ads, use your potential clients language and address them directly. Be specific and detailed in targeting your audience and include calls to action.

Once we create your ad groups, then we chose the exact keywords, ads can then be written. The advertising campaign will include the targeted keyword theme, any value propositions, and a call to action.  We carefully chose specific words and or phrases related that your targeted audience are most likely to engage with and get them to go to your website. We may also combine these ads with custom URLs for websites, apps, or YouTube content related to your audience's interests. The goal is to get them to trail directly to your website, or app.

These potential leads can be in any stage of conversion, if they've visited your site or clicked on your ad before. We provide you with a base cloud CRM program to track all your marketing. You will be notified whenever someone comes to your ads, enters information and even calls. We will also provide you detail information on how your PPC campaigns are working in your specific targeted area.  Overview when considering PPC; paid ads appear at the top of the page, above the organic listings on search engines.

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Your Website and PPC

Your website must be a place of recourse and information and give a sense of serenity and confidence not a sales pitch. If you have 5-star Google and Yelp reviews, patient testimonials, or Facebook 5-star reviews and recommendations, we want to be able to showcase them. Any BBB certificates of excellence, your biography and education and how long you have been in business or practicing, all comes into play.  We give ensure strong reliability because we work with Amazon AWS, Digital Ocean and Cloudflare, to improve website load time and performance, and this in turn will increase your Google rankings, improved user experience throughout your entire website and give your visitors a better experience.

Secure and Reliable

Other features that make your website reliable and trustworthy is being ADA compliant. The Americans with Disabilities Act (ADA) enacted in 1990, prohibits discrimination based on disability.  This applies to websites. We can make your website ADA compliant. Never miss an opportunity on a potential lead.

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Efficient Development & Marketing Strategies

At First Page Digital Solutions, we clarify your long and short term marketing goals, we map them out and create a package that will benefit your specific goals. We have transparency in all our prices whether you have a large, small or unique practice; we can customize your campaign to fit the needs and wants. As we start creating your website, you will be introduced to project manager, your project manager will walk you through every step of the way, and together bring your vision and brand to life.  After your website is completed and approved by you. We will move forward to optimize it and then, walk you through on how to use your fully integrated cloud base CRM program, this will be essential to your marketing. You can rest assure that we will be ready to help you in any way we can, we are in the US and can reach us anytime. Never have to worry about the maintenance of your website as we make these services available to you.  Meaning that any changes or content that needs to be done, we will take care of it and optimize it for you on a monthly basis. 

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Traffic from your organic SEO has no additional cost, traffic from Pay Per Click has a cost for each click and, in most cases, SEO and PPC work best when combined and working together strategically. Speak to one of our representatives today and learn more about how First Page Digital Solutions can help your business grow.

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