PPC stands for pay-per-click and is a type of internet marketing in which you pay a fee each time someone clicks on your ads. This type of advertising is popular because it is the fastest way of getting results. Advertising with PPC allows you to get your medical practice and services out there to the masses using the Google's AdWords platform and these Ads is used by any type of business big and small.
This type of marketing is intricate, and it requires careful planning. If you are not using a medical marketing company with the expertise, then you may just be burning your advertising budget without getting results. PPC offers other benefits, like increasing brand recognition and visibility. Even when people don't go directly to your ad, they see it because it's above the organic search results, just another way to promote and expose your medical practice to potential patients.
Effective PPC Marketing
What is an effective digital marketing campaign, and how can you reach the right potential people? Well one would need to reach their targeted audience, be informative, educational about the cosmetic services and even products. It needs to be persuasive, remind potential patients about your medical practice however, the marketing must work hand in hand with other advertising tools and business elements to be successful and it needs to have the following; your ads need to be relevant, create several ads, use your potential clients language and address them directly. Be specific and detailed in targeting your audience and include calls to action.
Once we create your ad groups, then we chose the exact keywords, ads can then be written. The advertising campaign will include the targeted keyword theme, any value propositions, and a call to action. We carefully chose specific words and or phrases related that your targeted audience are most likely to engage with and get them to go to your website. We may also combine these ads with custom URLs for websites, apps, or YouTube content related to your audience's interests. The goal is to get them to trail directly to your website, or app.
These potential leads can be in any stage of conversion, if they've visited your site or clicked on your ad before. We provide you with a base cloud CRM program to track all your marketing. You will be notified whenever someone comes to your ads, enters information and even calls. We will also provide you detail information on how your PPC campaigns are working in your specific targeted area. Overview when considering PPC; paid ads appear at the top of the page, above the organic listings on search engines.
Your Website and PPC
Your website must be a place of recourse and information and give a sense of serenity and confidence not a sales pitch. If you have 5-star Google and Yelp reviews, patient testimonials, or Facebook 5-star reviews and recommendations, we want to be able to showcase them. Any BBB certificates of excellence, your biography and education and how long you have been in business or practicing, all comes into play. We give ensure strong reliability because we work with Amazon AWS, Digital Ocean and Cloudflare, to improve website load time and performance, and this in turn will increase your Google rankings, improved user experience throughout your entire website and give your visitors a better experience.
Secure and Reliable
Other features that make your website reliable and trustworthy is being ADA compliant. The Americans with Disabilities Act (ADA) enacted in 1990, prohibits discrimination based on disability. This applies to websites. We can make your website ADA compliant. Never miss an opportunity on a potential lead.
Orthopedic Web Design & Marketing Experts
Traffic from your organic SEO has no additional cost, traffic from Pay Per Click has a cost for each click and, in most cases, SEO and PPC work best when combined and working together strategically. Speak to one of our representatives today and learn more about how First Page Digital Solutions can help your business grow.